The concept in my opinion is brilliant. Cohorted have played with the idea of combining social media with shopping for beauty products. The idea is that by joining as a group to buy a particular product you are able to secure great discounts on high end beauty products. The more people that join a cohort, the lower the final price drops to.
Each week there are different cohorts to join. These go live on a Monday evening and last for 7 days, or until the cohort has reached it’s maximum number. Once a cohort closes your items are shipped to you at no extra cost – Result! I have found that I generally receive my items 3-4 days after a cohort has closed, not bad service of you ask me.
•Urban Decay’s Naked basics 2 – £15.20
•Too faced A la Mode palette £21/22ish.
•Urban Decay perversion mascara deluxe set – £10.40. (This was a gift for someone else)
•Real Techniques duo-fiber collection. £12ish.
This week they have items from Mac, Channel, Bobbie brown and Urban Decay. I have subscribed to their mailing list so that I receive an email telling me what the current weeks cohorts are before they go live. You can do this here It’s worth doing this as popular items sell out fast.
The dangerous side of this though is that it can be very tempting to make a purchase every week, when such great deals are on offer. I have learnt to ask myself ‘Do I actually need this?’ Or ‘Would I have bought this at full price?’. With this in mind, I have made some great purchases that I don’t regret making.
Well I’m off to try to control my shopaholic tendencies, or before anyone screams Enabler at me.
Bye for now, Katy.