Benefit Roller lash Mascara Review 

Hi guys! So today I thought I would share with you my thoughts on the recently launched Benefit Roller Lash Mascara.The Full size of this product will set you back £19.50. I have actually had my mini size since the first day Elle Magazine’s march Issue came out, as it was I ncluded as pre-launch freebie. 

I know It has taken me a little while to get round to doing a proper review, but I didn’t want to immediately jump on the hype surrounding the launch. After using this for about a month now  though I feel I have formed enough of an opinion to share with you what I thought about this Mascara. 

So what did I think? 

Packaging –



 Like most benefit products the packaging of this is pretty cute. The pink top of the full size actually looks a bit like a hair roller. The mini size featured here doesn’t have this feature but is still a pretty metallic pink hue. The plastic packaging Is also pretty sturdy feeling so will hold up to traveling around in your handbag. 

Brush – The brush of the ‘Roller Lash  Masacara, is definately the unique selling point. Benefit have created a brush featuring a hook’n’roll design, which is actually pending a patent. 



Basically this is a curved plastic wand with little flexible bristles that are designed to grip and curl the lashes. I can confirm that this does exactly that, bye bye pinchy eyelash curlers. Yippee! 

Formula – The most important thing for me when it comes to Mascara is the formula. I suffer with eyes that water, no matter what time of the year, be it because of the wind or seasonal hayfever. So I need a mascara that is going to stay put and not streak it’s way down my face. This I can report back, so far has stayed put, though it’s too early to see whether it will stand up to hay fever season.  The effects of Wintery winds though it’s got covered. 

Ease of removal – Hmmmm! This is not the easiest to remove. Fortunately though It’s not as bad as ‘there real’, which is a bugger to remove. I find that If I soak a pad with remover and then hold it over my eye it will start to dissolve the mascara, I still have to rub a bit harder than is kind to my lashes though. No matter how convinced I am that I’ve got it all of though next morning I still end up with black smudges under my eyes. So I have mixed feelings on that one. 

Longevity – The imediate look when applied curls my lashes insanely well. When I first used this I couldn’t get over how long and curly my lashes looked. Its just I don’t think that this lasts all day. This is nothing that a pre-school run reapplication won’t fix though. So I think I can let that one slide. 

Overall thoughts – The curl you can achieve with this mascara is incredible, just one coat gives you really long curly lashes. Check out my before and after pictures. This is with justs one coat. Wowzers!



A reapplication is need at some point during the day though to maintain this effect. For me that’s not an issue as I do it anyway. 

It does take a little bit of work to remove your mascara at the end of the day, having said that, this is not enough to put me off using it. It’s not going to pull your lashes out or anything. 

So all in all I would give this a 4.5/5, it’s a brilliant mascara, just not quite perfect.